
Win Win Fire Teams is a 6-month small-group coaching experience where business owners meet, think, plan, and follow through together. Members meet every 2 weeks in person in Chandler, Arizona, with Zoom attendance available for business owners anywhere. Focused action challenges between meetings help turn good ideas into real progress.
We stand behind the value of the Fire Teams experience. If you attend the meetings, complete the assigned work, and still do not feel you received meaningful value, we will honor our satisfaction guarantee.
Choose either:
One-time payment: $1,975
Monthly option: $329.99 per month for 6 months

Keith Dorson brings decades of experience as a business owner, financial planner, and coach. His goal is to help owners think more clearly, make better decisions, and build a business that creates more freedom — not more dependency.
A Founder's Story with You in Mind
In 1994, I was laid off from a major aerospace company. My 401k was stranded—too small for full-service brokers, and too complex for DIY platforms. With a new wife, a baby, and bills to pay, I began knocking on doors in the Arizona heat as a financial advisor. What I learned on those streets, and in every business owner’s office since, became the foundation of my work.
Running a business is heroic. It demands resilience, vision, and daily decision-making that most people don’t understand. You juggle growth, taxes, hiring, risk, and family—all while trying to build real wealth and freedom.
That’s why I created Freedom Planning™ and the Dream Attainment System™. After three decades walking alongside business owners, I’ve seen the patterns: how the wrong tax move can burn a year of profits, how unclear planning can leave families exposed, and how smart systems and strategy can change everything.
This isn’t about selling you a product. It’s about solving the real problems that keep you up at night—and giving you back your time, clarity, and peace of mind.
You built your business. Let’s now build your freedom—on purpose, with a plan, and with a team that gets it.
Your next chapter starts now.
Please reach us at winwinfireteams@gmail.com if you cannot find an answer to your question.
Fire Teams are a good fit for business owners who want to grow, improve their systems, make better decisions, and follow through with more consistency. The best members are open to being challenged, willing to do the work, and interested in learning alongside other serious business owners.
Fire Teams meet once every two weeks during the 4-month program. Between meetings, members work on focused action challenges designed to help them apply what they are learning and make real progress in their business.
Fire Teams meet locally in Chandler, Arizona, with virtual attendance available by Zoom. Business owners do not need to be located in Arizona to participate.
Yes. Business owners can participate by Zoom from anywhere. Virtual members are still part of the discussion, accountability, and follow-through process.
No. Fire Teams are designed for business owners from a variety of industries. In many cases, having different types of businesses in the room makes the conversations stronger because members bring different experiences, ideas, and perspectives.
We understand that life can sometimes interfere with your ability to attend a scheduled meeting. We have a solution in place to address this concern. If you happen to miss a session, there's no need to worry as we offer video recordings of our coaching meetings upon request.
There are no additional charges for missing a session or quitting the program. However, it's important to note that the sessions you have already completed will be billed as per the agreed-upon payment terms.
Our money-back guarantee is applicable upon the completion of the entire course, including the assigned "homework" or action steps. We believe that the effectiveness of the program is best realized when you actively participate and fully commit to the process. This means that if you decide to quit before completion of the entire course you cannot request a refund.
575 W Chandler Blvd Suite 220, Chandler, AZ 85225, United States
Open today | 08:30 am – 05:00 pm |
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